Hey everyone, it's Tal. Have you heard of personal software before? I hadn't, but now I've got multiple little apps and things that fit my life like a glove. They were built super cheaply and are 100% mine. Most recently, I created a little
A powerful new AI model got released and yanked back within two days, and it crystallized something I saw in every conversation this week: most people are building their businesses on land they don't own. Renting and owning feel identical, right up until the day they don't.
On a call this week, Tal watched an AI agent post to every social platform in two minutes — and the most important thing that happened was him telling it "no, not like that." A take on why, now that making things costs nothing, taste and judgment are the only moat left.
Tal watched the work he used to charge thousands of dollars for happen in under an hour — and argues the real cost is not the technology, it is the waiting, and the real skill was never technical. A take on why clarity beats expertise in the age of AI.
Good morning, We just wrapped the very first call of the very first AI cohort. I want to tell you what happened on it, because it's a cleaner answer to "what is this, really?" than anything I could pitch you. The member on the call had
Tal explains how to keep moving when a software vendor won't hand over an API key: capture the network traffic, turn the website's own backend calls into a working integration, and reserve browser automation for the brittle last resort.
Tal spent the week in discovery calls with companies across totally different industries and kept seeing the same thing: businesses that have AI bolted onto a dozen disconnected apps but still can't actually think. The fix is the least exciting, most important work most companies could do this…
Tal walked a roomful of business operators through the terminal this week and watched their faces relax in real time. The lesson wasn't the terminal — it was that the whole barrier to building things with AI was never the technology, and the people winning right now aren't the most technical,…
A small, hands-on four-week cohort for people ready to become AI-native operators.
Hey, Most people think building a website is the work. It’s not — and that’s the trap. The build is maybe 10% of where the real value lives. The other 90% is everything that happens after launch: publishing content, adding SEO pages, updating schema, watching analytics, refreshing copy, generating
